TOP GARAGE Salon de l’Auto

Digital

Client: Top Garage

The ask: How could Top Garage become part of the conversation around the Paris Motor Show without actually exhibiting at the event?

The solution: We hijacked the event’s digital traffic by turning salondelauto.paris into an unexpected touchpoint for Top Garage. Visitors entering the URL landed on a branded page featuring a simple message: “At the Paris Motor Show, choose your next car. At Top Garage, we’ll take care of it.”A clever way to tap into the buzz surrounding the event while reminding drivers that Top Garage, with over 850 repair shops across mainland and overseas France, is there for them throughout their car’s lifetime.