HEALTHCARE
Clients: Sanofi, IPSEN, Philips Healthcare, General Electric Healthcare, Becton Dickinson
I have worked on a wide array of projects for healthcare clients, ranging from product launches to awareness campaigns. This experience, combined with my work on non-healthcare brands, has endowed me with a diverse perspective. It enables me to think creatively about a wide range of topics.
SANOFI Diabetes Your Type
After winning the pitch, I led the development of Sanofi's global awareness campaign on diabetes. This comprehensive campaign included films, print materials, social media, and numerous activations across 145 countries over two years.
PHILIPS HEALTHCARE The Next MR Wave
I spearheaded the global launch of 'The Next MR Wave' campaign by Philips, envisioning the future of radiology. The campaign encompassed a film, social media presence, interviews, and a live event on YouTube. It was hosted by Sue Saville and featured a panel of international experts.
GENERAL ELECTRIC HEALTHCARE Giraffe Omnibed
I developed messaging and creative content for GE Healthcare's new Giraffe Carestation, tailored to meet the needs of newborns in NICUs (Neonatal Intensive Care Units). This included print, digital, event, and social media components.
PHILIPS HEALTHCARE Seamless Radiology
A long-sequence shot film that showcases the new Philips scanner, illustrating seamless radiology processes.