CAISSE D’ÉPARGNE Héritage

Film, social media

Client: Caisse d’Épargne

The ask: As an official partner of the Paris 2024 Olympic Games, Caisse d'Épargne was at the heart of the excitement, especially around basketball, boosted by the French teams’ success. How do you keep the spirit of the Games alive, beyond the event itself, and make it tangible for everyone?

The solution: From Olympic momentum to everyday impact, we bring the legacy of the Games back to where sport truly lives: local courts. We turned it into action by renovating basketball courts across France and bring the story to life by pranking an amateur tournament with an unexpected commentary duo: Freddy Gladieux and George Eddy.