POPEYES Chick’n Gaufre

Print, Social media

Client: Popeyes France

The ask: Popeyes launches the Chick’n Gaufre, a fried chicken sandwich served between two waffles.

The solution: We developed a copywriting approach that brings the contrast between crispy fried chicken and soft waffles to life in the headlines themselves. To highlight the recipe’s unique sweet-and-savory combination, we played with cultural references, everyday expressions, and the language of our target audience.