AUDIBLE Audible Running Club

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Client: Audible

The ask: Turn audiobooks into a runner's new favorite companion. Music and podcasts are already part of running culture. But audiobooks? Not quite yet.

The solution: Run to the Next Chapter. We created the Audible Running Club, a running experience powered by one simple insight: nothing keeps you going like wanting to know what happens next. Across 4 French cities, runners came together to listen to the same audiobook. At the end of each chapter, they stopped to share reactions, theories and predictions. Then they hit the road again, eager to hear the next chapter. Rooted in social culture, the experience extended through creators, social content and a Strava challenge that attracted nearly 100,000 participants. What started as a running club became a new way to experience stories. And with new themes and audiobook releases coming in 2027, this is only the first chapter.