DOMINO’S PIZZA The Original Foldable

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Client: Domino’s Pizza France

The ask: Last week, Apple unveiled its new foldable phone. An innovation that didn't go unnoticed at Domino's. Because at Domino's Pizza, we know a thing or two about foldables.

The solution: Domino's Pizza was foldable before it was a feature. To mark the Cupertino company's latest reveal, Domino's Pizza is unveiling a series of short videos borrowing the spectacular codes of tech launches to introduce its own foldable product: the pizza box. Precision shots. Flawless folding. Functional design. And, in the end, a pizza instead of a screen. And this one comes in multiple sizes.