OPPO
Communication for France and Europe, TVC, social media, print, branding, digital, activations, influence.
Client: OPPO, first smartphone company in China, number 3 in the world. OPPO is not available in the USA.
The ask: Building brand awareness on TV, outdoor and every social media platform.
My role: With multiple campaigns running simultaneously (product launches, activations, partnership with creators, etc.), maintaining consistency both creatively and strategically was crucial. My approach was built on three pillars: teamwork (fostering strong bonds among strategists, accountants, creatives, media, and clients), vision (staying ahead in a competitive marathon comprised of numerous sprints), and innovation (maximizing the platform's potential and scaling up messaging and assets). These 3 thrilling years were enriched by collaboration with diverse teams from various countries.
OPPO Find X5 Explore The Power Of Light
The OPPO Find X5 boasts exceptional performance in all lighting conditions. What better way to prove this than through a real-world test? Photographer and explorer Alexis Berg puts the new OPPO flagship to the test in extreme environments: inside a cave and high in the air! All footage is captured on the OPPO Find X5 Pro. We also created tutorial videos with Alexis to help the OPPO community take better pictures in various lighting conditions.
🥈 Grand Prix Stratégies du Brand Content 2022
OPPO Reno4 Western Europe launch
OPPO, gearing up to unveil its new Reno4 Series, aimed to shape the smartphone's identity with young, everyday creators. We crafted visuals and defined the entire Reno4 series around this concept, emphasizing its USPs and KSP. A TVC was filmed using the Reno4, adaptable to various formats. Lastly, we developed campaign guidelines for global adaptation in different languages across print, social media, and more.
OPPO SUPERVOOC
The new phobia? Running low on phone battery. No worries, OPPO offers an exclusive fast charging technology: SuperVOOC.
We conducted a survey with the French institute OpinionWay to learn more about the French and their habits when facing low battery. The findings revealed significant impacts on their daily lives. TV news, newspapers, and various media outlets have broadcasted reports based on our survey.
Subsequently, we produced three short videos featuring stand-up comedian Alex Ramires, humorously addressing low battery phobia with topics like sports, sleep, and dating.
🏆 Grand Prix du Brand Content 2022 🥈 Grand Prix Data & Creativity 2021 🏆 TopCom 2022
OPPO Reno6 X Gims & Vitaa
The new smartphone, tailored for creators, needed a standout integrated campaign. Collaborating with renowned French artists Gims and Vitaa, we initiated a unique campaign reflecting the desire for escapism post-lockdown. They not only inspired with their song but also starred in the campaign's visuals, captured by famed photographer Fifou, across multiple platforms and in a music video shot on the OPPO Reno6. This approach led to remarkable engagement and heightened brand awareness.
🥈🥈 Grand Prix Stratégies de l’Influence 2022 - Global communication - Product launch
OPPO Reno8 The Portrait Expert
The new OPPO series is there, highlighting new features for night video, portrait, and fast charging. OPPO Reno8 has huge capabilities in low light.
