MARTELL

Global communication, film, social media

Client: Martell, one of the oldest and most distinguished Cognac house from France.

The ask: Martell’s communication constantly reinvents itself while keeping the consistency with its tradition. As a high-end brand partnering with great artists, every asset must be remarkable and reflect the essence of the famous cognac. Every year, Martell collaborates with famous artists to create a special edition of the bottle, with elements reflecting their own universe.

My role: My creative direction fuses craftsmanship with storytelling, essential for conveying the brand’s legacy. Each asset strikes a balance between the brand’s core identity and the artist’s personality. Collaborating with a diverse range of renowned artists has been a tremendous experience.