BROOKLYN BREWERY
print, social media, digital, OOH, activation.
Client: Brooklyn Brewery
The ask: After years of just a presence in France, the iconic beer brand finally launched its first campaign! Aside from the strict regulations in alcohol communication, we built an impactful long-term campaign, bringing Brooklyn to Paris.
My role: I led the pitch alongside the Head of Strategy and the Head of Social Media. Many of the ideas we proposed during this process were brought to life over the next two years. Having a deep understanding of Brooklyn, it was an exciting opportunity to craft a campaign for the French market, drawing on this cultural encounter.
Podcasts
6 episodes to discover the DNA of Brooklyn Brewery. Let’s explore with the master brewer Garrett Oliver and his guests what inspires the brewery: locations, food, music, cinema…
The Brooklyn Experience
A special 3-day event dedicated to bring Brooklyn Brewery to life in France. With the presence of Garrett Oliver himself, we recreated a piece of Brooklyn in the 19th neighborhood of Paris, Smorgasburg-style: a Masterclass in Beer, Iconic NY foods like bagels + pizza, a photo exhibition with a renowned food photographer, Evan Sung, a DJ set, a dunk show, retro arcade, limited edition beers...all-in-all, an unforgettable event for Parisians!
