MAISON DES ADOLESCENTS Le Bon Réflexe

OOH, DOOH, Social media

Client: Fondation des Hôpitaux

The ask:‍ ‍Make asking for help a natural reflex. When young people struggle with their mental health, knowing where to turn isn't always easy. Yet across France, 126 Maisons des Adolescents offer free, confidential support to teenagers and their families. The problem? Too many young people simply don't know these places exist. The Fondation des Hôpitaux wanted to change that. To raise awareness and make reaching out for support feel like the most natural thing in the world.

The solution: Le Bon Réflexe. The right reflex. We built the campaign around a simple insight: today, AI is often the first place young people turn for answers. But when it comes to mental health, seeking real support should be just as instinctive. By connecting mental health support to familiar behaviors and everyday situations, we made the message simple, accessible and easy to remember. Launched around World Mental Health Day, the campaign encouraged young people and their families to discover their nearest Maison des Adolescents, with 73 centers opening their doors across France on October 7, 2026. Turning awareness into action, and making asking for help a reflex worth having.