BNP PARIBAS Team Jeunes Talents

Event, social media

Client: BNP Paribas

The ask:‍ ‍Since 2018, BNP Paribas has been supporting the next generation of French tennis talents — women, men, and wheelchair players — through the Team BNP Paribas Jeunes Talents program. 53 players. 53 journeys. 53 ambitions. But no visible sign of belonging to a team.

The solution: We imagined something that doesn’t exist in tennis: a symbol of collective identity in an individual sport. To celebrate the milestone of 50 supported players, BNP Paribas launched the Team’s official jacket, co-created with the young talents themselves. A meaningful piece : every design detail was crafted to embody the team spirit, through a garment the players would be proud to wear, both on and off the court. The talents received their jackets during the Paris Masters, presented by Jo-Wilfried Tsonga and Alizé Cornet.
Now worn around the world, the jacket is a reminder that even in an individual sport, you’re part of a team.