LUSTUCRU À Table

Print, social media

Client: Lustucru

The ask: After 3 years without a national campaign, Lustucru wanted to remind people why it has been part of French everyday life for more than a century, while introducing new flavours to its range.

The solution: We treated Lustucru like a piece of French popular culture. Using playful lines inspired by everyday conversations, we celebrated the brand's humour, heritage and unique place in the hearts and plates of the French. 8 visuals brought the campaign to life across digital and OOH.