LIGUE NATIONALE DE RUGBY Le Chant des Signes

FIlm, print, social media, digital

Client: National Rugby Ligue and APF France Handicap.

The ask: Every year, on Boxing Day, the Ligue Nationale de Rugby partners with a charity to help make rugby more inclusive.

The solution: With The Chant of Signs, we transformed an iconic rugby anthem, Peña Baiona, into French Sign Language, allowing everyone to experience the intensity of the stadium. A simple idea: for one match, make it possible for everyone to sing together, with their voice or with their hands. The project was launched during the Top 14 matches with educational videos to learn the gestures, amplification by clubs and players, stadium rollout and the Boxing Day press announcement written in inclusive language