CAISSE D’EPARGNE L’offre qui te met biiien

Print, social media, influence, films, DOOH, gaming

Client: Caisse d’Epargne

The ask: Young people expect their bank to be simple, useful and, above all, free. To win back 18–28-year-olds in the face of digital-first challenger banks, Caisse d'Épargne needed to make its new €0 offer impossible to ignore.

The solution: We created "L'offre qui te met biiien", a campaign built around the everyday benefits young people actually care about: more freedom, help financing their future and smarter ways to manage their money. The idea came to life through a nationwide campaign spanning OOH, DOOH, social media, influencers, gaming and in-branch experiences, making sure the offer showed up wherever young people already spend their time.