BROOKLYN BREWERY The Brooklyn Bodega

Event, print, social media, digital

Client: Brooklyn Brewery

The ask:‍ ‍In a saturated market, the brand needed more than visibility. It needed cultural relevance.

The solution: In New York City, bodegas are more than convenience stores. They’re part of everyday life, community hubs, and cultural icons. We created the first bodega in Paris. The Brooklyn Bodega is a place, a vibe, an immersive experience designed to make the brand part of everyday life, with the creation of a distinctive cultural territory, content production rooted in bodega culture, collaborations with local talents and creators.